Growth is a team sport. Like all team sports, it is key to understand your players and focus them on the right places to win. Sharing from our experiences of transforming companies with Growth Data™, here are 3 ways a sales data strategy enables you to do just that.

Hint: It doesn't stop at building a sales pipeline. 

What comes to mind when you say high-performing sales teams? According to this recent article by Forbes, high-performance sales teams aren't just defined by the year-over-year revenue gains and profitability. Rather, they share fundamental characteristics beyond their performance metrics.  Here are the top 4 listed and that really resonated with me:

So much emphasis is placed on new revenue growth ---revenue targets, quotas, and new deals. But what about the revenue that slowly leaks away under the line of visibility? In our years of experience working with clients to maximize revenue potential, we’ve sealed many revenue leaks. Understanding where these revenue leaks are showing up in your sales process will help you to reach your next phase of growth much more quickly.

There’s treating the data you need to reach your goals like an afterthought. And then there’s the data-first approach. The former is typically unstructured, unsystematic, and unstrategic. The latter is focused— and above all else, geared towards producing an organization’s desired outcomes by giving leaders the data they need to drive growth.

How does the unstructured approach manifest organizationally? We think of the marketing leader who is unable to identify whether the last $100,000K campaign investment resulted in paying customers. We think of the sales leader who has insufficient leads despite the fact that their CRM/marketing system holds thousands of industry contacts. We think of the CEO who acutely needs to grow revenue but knows that sales forecasting is completely unreliable.

Disenchanted with your analytics' lack of ROI? You’re definitely not alone. In fact, Gartner’s findings are that 54% of leaders surveyed are disappointed with the results of their analytics investments. In their Marketing Data and Analytics 2020 survey^[1], over half of the 415 marketing leaders and analytics practitioners they spoke with are “unimpressed”.

Proprietary Program Targets Revenue and Productivity Acceleration

Digital Magenta Inc., a consultancy specializing in unlocking the right data for revenue and productivity acceleration, is unveiling their Growth Data™ platform. Setting a new standard for how data can specifically drive revenue, it will support companies in leveraging the strong economic rebound on the horizon.

‘Pivot!!!’ – It’s not just one of our favorite Ross Geller moments from Friends… It’s what almost every business is trying to do right now in the face of truly unique circumstances. Whether your business is pivoting its offer entirely, or only how you deliver it, one thing is common – your go-to-market strategy needs to change.

In a recent article, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. This just got a lot more urgent given the current economic landscape. 

You are a fearless entrepreneur; your business is in growth mode and you’re scaling fast. You’ve got your sales figured out – chances are you were salesperson numero uno - so you know what they need to be successful, and you’ve built the right team, processes and systems to support them. And then there’s marketing… it feels like a running target – they’re always asking for something and you can never get a straight answer on ROI. You wonder - why can’t marketing just figure it out?!

If your company is striving to unlock sustainable growth, listen up.

Last month, Digital Magenta Co-Founders Jennifer Turner and Alice Chandrasekaran hosted a webinar focussed on the BIG 5 revenue leaks that are plaguing companies and hindering predictable revenue.