Customer relationship management (CRM) is a powerful tool for businesses, allowing revenue and growth teams to understand their customers better and build stronger relationships. However, it's important to remember that the CRM data that you are using to make important decisions can't always be trusted. Here's why:  

Growth is a team sport. Like all team sports, it is key to understand your players and focus them on the right places to win. Sharing from our experiences of transforming companies with Growth Data™, here are 3 ways a sales data strategy enables you to do just that.

Hint: It doesn't stop at building a sales pipeline. 

Successful growth companies face revenue stalls and leaks. However, they are tricky to navigate.

Are you a founder or a sales leader of a rapidly growing company?

When revenue stalls in a multi-million-dollar company, it produces a unique form of stress for the C-suite. It’s the confusion, worry, and frustration of the success-turned-stall-story. Why do companies with the wherewithal to build themselves to such a size suddenly run out of gas? And where is their restart?