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Growth Insights

Engineering Success as a Sales Leader

6/12/22 12:00 PM / by Alice Chandrasekaran posted in Business Intelligence, Productivity Acceleration, Revenue Acceleration

Most sales leaders were once top sales reps themselves!

In our work with many founders and ownership teams, we see a strong sales background with at least one person on the executive team - rainmakers who helped to build successful companies with relationships. 

However, now that you are a leader, you are required to have different skills on top of selling to ensure success. It can be stressful. It can be overwhelming. Your team's success depends on you. Your company's success depends on you. The reward is high -- and so is the stress!

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The importance of a sales data strategy for continued growth and scalability

4/4/22 9:36 AM / by Alice Chandrasekaran posted in Data Analytics, Business Growth

Growth is a team sport. Like all team sports, it is key to understand your players and focus them on the right places to win. Sharing from our experiences of transforming companies with Growth Data™, here are 3 ways a sales data strategy enables you to do just that.

Hint: It doesn't stop at building a sales pipeline. 

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Can you Scale by Creating a High-Performing Sales Team?

1/7/22 4:22 PM / by Alice Chandrasekaran posted in Revenue Growth, Revenue Leaks, Data Analytics

What comes to mind when you say high-performing sales teams? According to this recent article by Forbes, high-performance sales teams aren't just defined by the year-over-year revenue gains and profitability. Rather, they share fundamental characteristics beyond their performance metrics.  Here are the top 4 listed and that really resonated with me:

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Top Six Sales Revenue Leaks

1/5/22 3:58 PM / by Alice Chandrasekaran posted in Revenue Growth, Revenue Leaks, Data Analytics

So much emphasis is placed on new revenue growth ---revenue targets, quotas, and new deals. But what about the revenue that slowly leaks away under the line of visibility? In our years of experience working with clients to maximize revenue potential, we’ve sealed many revenue leaks. Understanding where these revenue leaks are showing up in your sales process will help you to reach your next phase of growth much more quickly.

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7 Ways to Accelerate Revenue

10/5/21 9:13 AM / by Jennifer Aplin posted in Revenue Generation, Revenue Growth, Revenue Leaks, Business Growth, Infographic

Successful growth companies face revenue stalls and leaks. However, they are tricky to navigate.

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Sales Insights Crucial for Revenue Growth and Scalability

10/5/21 9:11 AM / by Alice Chandrasekaran posted in Revenue Growth, Revenue Acceleration, Business Growth, Infographic

Are you a founder or a sales leader of a rapidly growing company?

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4 Ways a Data-First Strategy Accelerates Revenue

5/3/21 11:25 AM / by Jennifer Aplin posted in Revenue Growth, Data, Business Intelligence, Analytics, Data Analytics, Business Strategy


There’s treating the data you need to reach your goals like an afterthought. And then there’s the data-first approach. The former is typically unstructured, unsystematic, and unstrategic. The latter is focused— and above all else, geared towards producing an organization’s desired outcomes by giving leaders the data they need to drive growth.

How does the unstructured approach manifest organizationally? We think of the marketing leader who is unable to identify whether the last $100,000K campaign investment resulted in paying customers. We think of the sales leader who has insufficient leads despite the fact that their CRM/marketing system holds thousands of industry contacts. We think of the CEO who acutely needs to grow revenue but knows that sales forecasting is completely unreliable.

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Why Your Revenue Stalled -- and What to Do Next

4/16/21 9:58 AM / by Jennifer Aplin posted in Revenue Growth, Data, Revenue Leaks, Business Strategy, Revenue Acceleration, Business Growth

When revenue stalls in a multi-million-dollar company, it produces a unique form of stress for the C-suite. It’s the confusion, worry, and frustration of the success-turned-stall-story. Why do companies with the wherewithal to build themselves to such a size suddenly run out of gas? And where is their restart?


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Unlocking the Right Data for Growth

4/5/21 3:23 PM / by Jennifer Aplin posted in Data, Data Analytics, Growth, Revenue Acceleration

Disenchanted with your analytics' lack of ROI? You’re definitely not alone. In fact, Gartner’s findings are that 54% of leaders surveyed are disappointed with the results of their analytics investments. In their Marketing Data and Analytics 2020 survey[1], over half of the 415 marketing leaders and analytics practitioners they spoke with are “unimpressed”.

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Digital Magenta Unveils the Growth Data™ Framework

3/22/21 4:50 PM / by Jennifer Aplin posted in Revenue Growth, Data, Business Intelligence, Data Science, Data Analytics, Business Strategy, Productivity Acceleration

Proprietary Program Targets Revenue and Productivity Acceleration

Digital Magenta Inc., a consultancy specializing in unlocking the right data for revenue and productivity acceleration, is unveiling their Growth Data™ platform. Setting a new standard for how data can specifically drive revenue, it will support companies in leveraging the strong economic rebound on the horizon.

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