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Growth Data Insights

How to Improve Your Sales Process and Increase Revenue Using Data and Intuition

6/10/22 1:05 PM / by Digital Magenta posted in Revenue Growth, Data, Revenue Leaks, Growth Data™

As your company grows and starts adding new team members, it's important that there's agreement and alignment on how they drive revenue.

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Using Your Revenue Levers for Growth

5/27/22 4:37 PM / by Alice Chandrasekaran posted in Growth Data™

Your most impactful sales metrics are the four revenue levers. Clarity around these data points builds your growth GPS to help you navigate as you scale.

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The Big 5 Revenue Leaks

5/18/22 2:14 PM / by Alice Chandrasekaran posted in Revenue Leaks, Growth Data™

Revenue leaks impact companies in different ways, but we've never met a company that wasn't experiencing one or, in most cases, all five of the big revenue leaks. Learn about what they are and how they might be showing up in your business.

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Build Your Moneyball Growth Strategy

5/18/22 2:14 PM / by Jennifer Aplin posted in Revenue Growth, Data, Growth Data™

In the movie Moneyball, Peter Brand (played by Jonah Hill) said it best: "It's about getting it down to one number. Using stats the way we see them, we'll find value in players that no one else can see."

Check out how you can apply the Moneyball growth strategy to your own business.

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A Guide To Scaling Revenue: Using Data To Plug Leaks

2/24/22 9:09 AM / by Digital Magenta posted in Revenue Growth, Data, Revenue Leaks, Growth Data™

Two million annually — that's a rough estimate of how much money your company could leave on the table if there's misalignment within the organization. 

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On-Demand Webinar - Powering Sales Growth With Data

2/17/22 1:13 AM / by Digital Magenta posted in Revenue Growth, Data, Revenue Leaks, On-Demand Webinar

Uncover Your Fastest Path to Revenue 

Best in class companies have one thing in common: they use their data as a competitive advantage to achieve growth

Let's not ignore the shift to remote selling, 68% of sales leaders have said they plan to implement a hybrid or fully remote sales model and this trend is not going away! This is going to be a competitive advantage for you, and there is one thing that will determine your success - - are you measuring the right data and using that data to have the right conversations?

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Business of Content Digital Conference: Unlocking Insights that Power Growth

10/5/21 10:14 AM / by Digital Magenta posted in Automation, Revenue Generation, Revenue Growth, Data, Revenue Leaks, Revenue Operations, Data Analytics

Optimizing Revenue Potential with the Right Data

According to Gartner, by 2025 60% of B2B sales organizations will shift from intuition-based selling to data-driven selling, merging their sales process, applications, and data into a single operations process. At the Business of Content digital conference, Jennifer and Alice showcase the formula to develop a strategy to optimize revenue with repeatable success and less effort.

SPEAKERS: Jennifer Turner (CEO, Digital Magenta) & Alice Chandrasekaran (CIO, Digital Magenta)

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Predictable Revenue Podcast: How Data Powers Growth

10/5/21 10:08 AM / by Jennifer Aplin posted in Revenue Growth, Revenue Leaks, Growth Data™, Revenue Operations, Business Intelligence, Data Analytics

Are you in scale-up mode?  Learn about an innovative way to plug revenue leaks while ensuring you are investing in the right areas along the way. Our founders Jennifer and Alice recently made an appearance on the Predictable Revenue podcast. They cover: 

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DataCon LA Conference: The Power of Growth Data

11/10/20 3:33 PM / by Digital Magenta posted in Revenue Leaks, Revenue Operations

Digital Magenta Founders Discuss Growth Data at DataCon 2020

Growth Data gives executives and teams the information and insights required to make informed growth decisions so the business can scale without leaking revenue. Listen to our talk where we discuss Growth Data and how to leverage it. 

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Sales, Marketing, Finance: The Trifecta to Stop Leaking Revenue

8/28/20 1:01 PM / by Digital Magenta posted in Revenue Leaks, Revenue Operations

Revenue is oxygen for any business, you wouldn’t knowingly let any leak through the cracks… but what about the leaks you don’t know about? Listen to our panelists in-depth discussion on the 5 common revenue leaks costing businesses millions of dollars a year. You’ll learn how to identify and communicate them and gain powerful insight and alignment across your organization. Learn how these fixes can improve forecasting accuracy, team efficiency and enable you to scale quicker and smarter.

SPEAKERS: Jennifer Turner (CEO, Digital Magenta), Alice Chandrasekaran (CIO, Digital Magenta), and Bree Hanson (Business Development, Burkland)

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