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Growth Data Insights

Unlocking the Right Data for Growth

4/5/21 3:23 PM / by Jennifer Aplin posted in Data, Data Analytics, Growth, Revenue Acceleration

Disenchanted with your analytics' lack of ROI? You’re definitely not alone. In fact, Gartner’s findings are that 54% of leaders surveyed are disappointed with the results of their analytics investments. In their Marketing Data and Analytics 2020 survey[1], over half of the 415 marketing leaders and analytics practitioners they spoke with are “unimpressed”.

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