‘Pivot!!!’ – It’s not just one of our favorite Ross Geller moments from Friends… It’s what almost every business is trying to do right now in the face of truly unique circumstances. Whether your business is pivoting its offer entirely, or only how you deliver it, one thing is common – your go-to-market strategy needs to change.
You are a fearless entrepreneur; your business is in growth mode and you’re scaling fast. You’ve got your sales figured out – chances are you were salesperson numero uno - so you know what they need to be successful, and you’ve built the right team, processes and systems to support them. And then there’s marketing… it feels like a running target – they’re always asking for something and you can never get a straight answer on ROI. You wonder - why can’t marketing just figure it out?!
If your company is striving to unlock sustainable growth, listen up.
Last month, Digital Magenta Co-Founders Jennifer Turner and Alice Chandrasekaran hosted a webinar focussed on the BIG 5 revenue leaks that are plaguing companies and hindering predictable revenue.
Technologies We Rely On
With so many tools available today, it is hard to know which ones are going to make an impact. Sharing some tips on what we do to create efficiencies in our own organization.
Are you automating your marketing so you can focus on what really matters? Only 36% of marketers use marketing automation to reduce repetitive tasks! There are so many tasks to be done in a day, so there's no sense in wasting your valuable time on the little things that can be done automatically.