‘Pivot!!!’ – It’s not just one of our favorite Ross Geller moments from Friends… It’s what almost every business is trying to do right now in the face of truly unique circumstances. Whether your business is pivoting its offer entirely, or only how you deliver it, one thing is common – your go-to-market strategy needs to change.
In a recent article, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. This just got a lot more urgent given the current economic landscape.
You are a fearless entrepreneur; your business is in growth mode and you’re scaling fast. You’ve got your sales figured out – chances are you were salesperson numero uno - so you know what they need to be successful, and you’ve built the right team, processes and systems to support them. And then there’s marketing… it feels like a running target – they’re always asking for something and you can never get a straight answer on ROI. You wonder - why can’t marketing just figure it out?!
If your company is striving to unlock sustainable growth, listen up.
Last month, Digital Magenta Co-Founders Jennifer Turner and Alice Chandrasekaran hosted a webinar focussed on the BIG 5 revenue leaks that are plaguing companies and hindering predictable revenue.
Are there gaps in your sales and marketing processes that are wasting time and money?
Growth-minded companies consistently seek ways to increase their revenue and reduce their costs. But what’s preventing them from reaching their revenue and growth potential? This question keeps everyone from C Level to marketing and sales teams up at night. Both customer expectations and business practices are rapidly shifting and companies are trying to effectively get on board with that shift. But are we looking in the right places? There are some common process gaps where revenue may not be fully realized. You may be at risk if you answer “no” to some or all of these questions:
Technologies We Rely On
With so many tools available today, it is hard to know which ones are going to make an impact. Sharing some tips on what we do to create efficiencies in our own organization.
Recently, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. But what is a digital transformation?
Are you automating your marketing so you can focus on what really matters? Only 36% of marketers use marketing automation to reduce repetitive tasks! There are so many tasks to be done in a day, so there's no sense in wasting your valuable time on the little things that can be done automatically.
From reactionary to revenue-generating, discover a smarter marketing approach
Are you feeling uneasy about your marketing strategy for this year? Overwhelmed trying to understand which technology will best support your goals and growth? You’re not alone.
Too many times we see companies spinning their marketing wheels, relying on outdated marketing tactics, producing one-off pieces of content, trying to figure out SEO, and failing to review metrics and use customer insights to drive their plans. Marketing is no longer a cost center. There are crucial components to put in place to transform your marketing organization from reactionary to revenue generating.
Marketing in the Digital Age
There has been tremendous change in the marketing world over the past five to ten years. Everything now begins with a search as buyers turn to online sources to find the information they need to make decisions. At the same time, there has been an influx of new technology for marketing in the digital age. This can be very complicated to navigate but there is good news!