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Growth Data Insights

4 Ways a Data-First Strategy Accelerates Revenue

5/3/21 11:25 AM / by Jennifer Aplin posted in Revenue Growth, Data, Business Intelligence, Analytics, Data Analytics, Business Strategy


There’s treating the data you need to reach your goals like an afterthought. And then there’s the data-first approach. The former is typically unstructured, unsystematic, and unstrategic. The latter is focused— and above all else, geared towards producing an organization’s desired outcomes by giving leaders the data they need to drive growth.

How does the unstructured approach manifest organizationally? We think of the marketing leader who is unable to identify whether the last $100,000K campaign investment resulted in paying customers. We think of the sales leader who has insufficient leads despite the fact that their CRM/marketing system holds thousands of industry contacts. We think of the CEO who acutely needs to grow revenue but knows that sales forecasting is completely unreliable.

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Digital Magenta Unveils the Growth Data™ Platform

3/22/21 4:50 PM / by Jennifer Aplin posted in Revenue Growth, Data, Business Intelligence, Data Science, Data Analytics, Business Strategy, Productivity Acceleration

Proprietary Program Targets Revenue and Productivity Acceleration

Digital Magenta Inc., a consultancy specializing in unlocking the right data for revenue and productivity acceleration, is unveiling their Growth Data™ platform. Setting a new standard for how data can specifically drive revenue, it will support companies in leveraging the strong economic rebound on the horizon.

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Leveraging Data to Pivot Intelligently

4/15/20 9:00 AM / by Alice Chandrasekaran posted in Automation, Revenue Generation, Revenue Growth, Data, Business Intelligence, Analytics, Data Science, Data Analytics

‘Pivot!!!’ – It’s not just one of our favorite Ross Geller moments from Friends… It’s what almost every business is trying to do right now in the face of truly unique circumstances. Whether your business is pivoting its offer entirely, or only how you deliver it, one thing is common – your go-to-market strategy needs to change.

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Modernization Can’t Be Delayed - 3 Keys to Success

3/20/20 5:21 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Revenue Operations, Technology, Business Intelligence, Analytics, Data Science, Data Analytics, Business

In a recent article, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. This just got a lot more urgent given the current economic landscape. 

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Overcoming The Big 5 Revenue Leaks In Your 2020 Strategic Growth Plan

1/16/20 4:12 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Data, Revenue Leaks, Revenue Operations, Business Intelligence, Data Analytics

If your company is striving to unlock sustainable growth, listen up.

Last month, Digital Magenta Co-Founders Jennifer Turner and Alice Chandrasekaran hosted a webinar focussed on the BIG 5 revenue leaks that are plaguing companies and hindering predictable revenue

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4 Signs You Are Leaking Revenue

9/24/19 9:30 AM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Revenue Leaks, Revenue Operations, Business Intelligence, Data Science, Data Analytics

 

Are there gaps in your sales and marketing processes that are wasting time and money?

Growth-minded companies consistently seek ways to increase their revenue and reduce their costs.  But what’s preventing them from reaching their revenue and growth potential? This question keeps everyone from C Level to marketing and sales teams up at night. Both customer expectations and business practices are rapidly shifting and companies are trying to effectively get on board with that shift. But are we looking in the right places? There are some common process gaps where revenue may not be fully realized. You may be at risk if you answer “no” to some or all of these questions: 

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Create Ultimate Workplace Efficiency with Automation

7/23/19 3:22 PM / by Alice Chandrasekaran posted in Automation, Data, Technology, Big Data, Business Intelligence, Analytics, Data Science, Data Analytics, Business

Technologies We Rely On

With so many tools available today, it is hard to know which ones are going to make an impact. Sharing some tips on what we do to create efficiencies in our own organization.

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Journey to Marketing & Sales Modernization

7/10/19 4:37 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Revenue Operations, Technology, Business Intelligence, Data Analytics, Business

Recently, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. But what is a digital transformation?

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Tech Tips: Leveraging Marketing Automation for Productivity

6/12/19 2:42 PM / by Alice Chandrasekaran posted in Automation, Revenue Growth, Data, Technology, Business Intelligence, Data Science, Data Analytics, Business

Are you automating your marketing so you can focus on what really matters? Only 36% of marketers use marketing automation to reduce repetitive tasks! There are so many tasks to be done in a day, so there's no sense in wasting your valuable time on the little things that can be done automatically.

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Becoming a Proactive Marketing Machine

2/14/18 3:10 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Big Data, Business Intelligence, Analytics, Data Science, Data Analytics

From reactionary to revenue-generating, discover a smarter marketing approach

Are you feeling uneasy about your marketing strategy for this year? Overwhelmed trying to understand which technology will best support your goals and growth? You’re not alone.

Too many times we see companies spinning their marketing wheels, relying on outdated marketing tactics, producing one-off pieces of content, trying to figure out SEO, and failing to review metrics and use customer insights to drive their plans. Marketing is no longer a cost center.  There are crucial components to put in place to transform your marketing organization from reactionary to revenue generating.  

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