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Journey to Marketing & Sales Modernization

7/10/19 4:37 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Revenue Operations, Technology, Business Intelligence, Data Analytics, Business

Recently, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. But what is a digital transformation?

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Tech Tips: Leveraging Marketing Automation for Productivity

6/12/19 2:42 PM / by Alice Chandrasekaran posted in Automation, Revenue Growth, Data, Technology, Business Intelligence, Data Science, Data Analytics, Business

Are you automating your marketing so you can focus on what really matters? Only 36% of marketers use marketing automation to reduce repetitive tasks! There are so many tasks to be done in a day, so there's no sense in wasting your valuable time on the little things that can be done automatically.

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Digital Magenta Inc. Becomes a HubSpot Certified Gold Partner

3/19/18 1:10 PM / by Jennifer Aplin posted in Automation, Technology, Data Science, Women in Business, Business

Showing the level of success they’ve achieved for their clients with HubSpot and positioning them as one of the top 10 partners in Canada

Calgary, Alberta:Digital Magenta Inc. announced today that they have become a HubSpot Gold Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with partners to to deliver innovative software, services, and support to clients globally.

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Becoming a Proactive Marketing Machine

2/14/18 3:10 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Big Data, Business Intelligence, Analytics, Data Science, Data Analytics

From reactionary to revenue-generating, discover a smarter marketing approach

Are you feeling uneasy about your marketing strategy for this year? Overwhelmed trying to understand which technology will best support your goals and growth? You’re not alone.

Too many times we see companies spinning their marketing wheels, relying on outdated marketing tactics, producing one-off pieces of content, trying to figure out SEO, and failing to review metrics and use customer insights to drive their plans. Marketing is no longer a cost center.  There are crucial components to put in place to transform your marketing organization from reactionary to revenue generating.  

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Navigating Modern Marketing 

1/16/18 4:22 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Leaks, Revenue Operations, Business Intelligence, Data Science, Data Analytics

Marketing in the Digital Age

There has been tremendous change in the marketing world over the past five to ten years. Everything now begins with a search as buyers turn to online sources to find the information they need to make decisions. At the same time, there has been an influx of new technology for marketing in the digital age. This can be very complicated to navigate but there is good news!

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