Optimizing Revenue Potential with the Right Data
According to Gartner, by 2025 60% of B2B sales organizations will shift from intuition-based selling to data-driven selling, merging their sales process, applications, and data into a single operations process. At the Business of Content digital conference, Jennifer and Alice showcase the formula to develop a strategy to optimize revenue with repeatable success and less effort.
SPEAKERS: Jennifer Turner (CEO, Digital Magenta) & Alice Chandrasekaran (CIO, Digital Magenta)
