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Growth Data Insights

Digital Magenta

Founders Jennifer and Alice have supported their tech and service company clients across North America in generating millions of dollars, uniting their teams, and transforming their decision-making processes. They do this by enabling companies to harness the Growth Data that points the way to predictable growth.

Recent Posts

Building Revenue Engines (Sales 3.0 conference)

2/20/23 11:23 AM / by Digital Magenta posted in Revenue Growth, Revenue Leaks, Revenue Operations

We shared useful, practical, and actionable insights which will help new CROs succeed in their roles. 

  • Building a revenue engine, why and when
  • Revenue leaks framework
  • A simple formula to maintain consistent growth
  • Utilizing data to build predictability (revenue levers)
  • High-performing revenue team success factors
  • Includes worksheets (for revenue leaks, data KPIs for revenue teams, revenue teams roles analysis)
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Breaking the Revenue Barrier - How to Use Data to Stop the Leaks

11/3/22 2:56 PM / by Digital Magenta posted in Revenue Growth, Revenue Leaks, Revenue Operations

Whether you've hit a revenue plateau or you're gearing up to scale, it's critical to take a hard look at your revenue funnel to find and plug the revenue leaks.

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How to Improve Your Sales Process and Increase Revenue Using Data and Intuition

6/10/22 1:05 PM / by Digital Magenta posted in Revenue Growth, Data, Revenue Leaks, Growth Data™

As your company grows and starts adding new team members, it's important that there's agreement and alignment on how they drive revenue.

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A Guide To Scaling Revenue: Using Data To Plug Leaks

2/24/22 9:09 AM / by Digital Magenta posted in Revenue Growth, Data, Revenue Leaks, Growth Data™

Two million annually — that's a rough estimate of how much money your company could leave on the table if there's misalignment within the organization. 

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On-Demand Webinar - Powering Sales Growth With Data

2/17/22 1:13 AM / by Digital Magenta posted in Revenue Growth, Data, Revenue Leaks, On-Demand Webinar

Uncover Your Fastest Path to Revenue 

Best in class companies have one thing in common: they use their data as a competitive advantage to achieve growth

Let's not ignore the shift to remote selling, 68% of sales leaders have said they plan to implement a hybrid or fully remote sales model and this trend is not going away! This is going to be a competitive advantage for you, and there is one thing that will determine your success - - are you measuring the right data and using that data to have the right conversations?

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Business of Content Digital Conference: Unlocking Insights that Power Growth

10/5/21 10:14 AM / by Digital Magenta posted in Automation, Revenue Generation, Revenue Growth, Data, Revenue Leaks, Revenue Operations, Data Analytics

Optimizing Revenue Potential with the Right Data

According to Gartner, by 2025 60% of B2B sales organizations will shift from intuition-based selling to data-driven selling, merging their sales process, applications, and data into a single operations process. At the Business of Content digital conference, Jennifer and Alice showcase the formula to develop a strategy to optimize revenue with repeatable success and less effort.

SPEAKERS: Jennifer Turner (CEO, Digital Magenta) & Alice Chandrasekaran (CIO, Digital Magenta)

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DataCon LA Conference: The Power of Growth Data

11/10/20 3:33 PM / by Digital Magenta posted in Revenue Leaks, Revenue Operations

Digital Magenta Founders Discuss Growth Data at DataCon 2020

Growth Data gives executives and teams the information and insights required to make informed growth decisions so the business can scale without leaking revenue. Listen to our talk where we discuss Growth Data and how to leverage it. 

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Sales, Marketing, Finance: The Trifecta to Stop Leaking Revenue

8/28/20 1:01 PM / by Digital Magenta posted in Revenue Leaks, Revenue Operations

Revenue is oxygen for any business, you wouldn’t knowingly let any leak through the cracks… but what about the leaks you don’t know about? Listen to our panelists in-depth discussion on the 5 common revenue leaks costing businesses millions of dollars a year. You’ll learn how to identify and communicate them and gain powerful insight and alignment across your organization. Learn how these fixes can improve forecasting accuracy, team efficiency and enable you to scale quicker and smarter.

SPEAKERS: Jennifer Turner (CEO, Digital Magenta), Alice Chandrasekaran (CIO, Digital Magenta), and Bree Hanson (Business Development, Burkland)

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Overcoming The BIG 5 REVENUE Leaks In Your 2020 Strategic Growth Plan

8/28/20 1:00 PM / by Digital Magenta posted in Revenue Growth, Revenue Leaks

There is a missing link that you need to know about for your growth plans. This is a multi-million dollar issue that will stifle your growth and prevent you from accelerating. It’s also preventing you from attracting and retaining top-shelf marketing and sales talent you need to bring you into your next level of growth. Listen to the powerful information shared in this webinar that you can use to incorporate into your plans today.

SPEAKERS: Jennifer Turner (CEO, Digital Magenta) & Alice Chandrasekaran (CIO, Digital Magenta)

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