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Growth Data Insights

Leveraging Data to Pivot Intelligently

4/15/20 9:00 AM / by Alice Chandrasekaran posted in Automation, Revenue Generation, Revenue Growth, Data, Growth Data™, Business Intelligence, Analytics, Data Science, Data Analytics, C-Suite

‘Pivot!!!’ – It’s not just one of our favorite Ross Geller moments from Friends… It’s what almost every business is trying to do right now in the face of truly unique circumstances. Whether your business is pivoting its offer entirely, or only how you deliver it, one thing is common – your go-to-market strategy needs to change.

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Overcoming The Big 5 Revenue Leaks In Your 2020 Strategic Growth Plan

1/16/20 4:12 PM / by Jennifer Turner posted in Automation, Revenue Generation, Revenue Growth, Data, Revenue Leaks, Growth Data™, Revenue Operations, Business Intelligence, Data Analytics

If your company is striving to unlock sustainable growth, listen up.

Last month, Digital Magenta Co-Founders Jennifer Turner and Alice Chandrasekaran hosted a webinar focussed on the BIG 5 revenue leaks that are plaguing companies and hindering predictable revenue

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4 Signs You Are Leaking Revenue

9/24/19 9:30 AM / by Jennifer Turner posted in Automation, Revenue Generation, Revenue Growth, Revenue Leaks, Growth Data™, Revenue Operations, Business Intelligence, Data Science, Data Analytics

 

Are there gaps in your sales and marketing processes that are wasting time and money?

Growth-minded companies consistently seek ways to increase their revenue and reduce their costs.  But what’s preventing them from reaching their revenue and growth potential? This question keeps everyone from C Level to marketing and sales teams up at night. Both customer expectations and business practices are rapidly shifting and companies are trying to effectively get on board with that shift. But are we looking in the right places? There are some common process gaps where revenue may not be fully realized. You may be at risk if you answer “no” to some or all of these questions: 

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Becoming a Proactive Marketing Machine

2/14/18 3:10 PM / by Jennifer Turner posted in Automation, Revenue Generation, Revenue Growth, Growth Data™, Big Data, Business Intelligence, Analytics, Data Science, Data Analytics

From reactionary to revenue-generating, discover a smarter marketing approach

Are you feeling uneasy about your marketing strategy for this year? Overwhelmed trying to understand which technology will best support your goals and growth? You’re not alone.

Too many times we see companies spinning their marketing wheels, relying on outdated marketing tactics, producing one-off pieces of content, trying to figure out SEO, and failing to review metrics and use customer insights to drive their plans. Marketing is no longer a cost center.  There are crucial components to put in place to transform your marketing organization from reactionary to revenue generating.  

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Navigating Modern Marketing 

1/16/18 4:22 PM / by Jennifer Turner posted in Automation, Revenue Generation, Revenue Leaks, Growth Data™, Revenue Operations, Business Intelligence, Data Science, Data Analytics

Marketing in the Digital Age

There has been tremendous change in the marketing world over the past five to ten years. Everything now begins with a search as buyers turn to online sources to find the information they need to make decisions. At the same time, there has been an influx of new technology for marketing in the digital age. This can be very complicated to navigate but there is good news!

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