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The right data powers growth

When growth is elusive and the demand to accelerate productivity is intensifying, the Growth Data™ platform is the answer. It reveals what truly drives revenue in your company and enables your entire organization to align around what actually works. 

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Are you leveraging the data that counts?

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Executives and teams who build a Growth Data™ platform know what steps to take to accelerate growth and productivity. What’s even better, they easily agree on those steps.  Flat and leaking revenue are the most obvious problems facing companies that may have invested into "digital transformation" but still aren’t leveraging the right kind of data. These are the struggles that our clients were facing before we helped them to build a Growth Data™ platform. 

Does this feel familiar?

Poor tracking of leads and opportunities

Lack of sales pipeline visibility and forecasting

Unable to measure marketing effectiveness

Years of flat revenue and low per account sales

Reactive marketing approach
 

Disconnected sales and marketing teams 

Inconsistent sales process, not easily scalable

Not leveraging automation or sales intelligence

Where do revenue & productivity problems start? 

Poor tracking, inconsistent processes, disconnected departments, and ineffective planning go hand in hand with revenue leaks and hampered growth. But what drives these issues? 

First, they’re actually symptomatic of a company with a track record of success, whether it’s a relatively new start-up or an established larger business. It’s just that all the people, technology, and processes it added as it became more successful stopped working together coherently. The company reached a tipping point of complexity. Three things happened:

1.Valuable data became trapped.   

2.Inefficient operational structures emerged   

3.Revenue began to leak.

Just like that, success plateaued.

How your Growth Data™ platform works

1
Identify Key Revenue Drivers

 

We enable executives and teams across the company to understand and focus on the activities that are key to driving revenue at any given time.

2
Visualize the Right Data

 

We connect equip the C-suite with real-time, visualized, actionable data that's targeted for making growth decisions.

3
Automate to Scale

 

Automation accelerates the customer lifecycle, speeding up the rate of closed deals and plugging revenue leaks.

The sales team is a lot more scalable as everyone is playing with the same deck of cards. Everyone is now using the same tools and process. We have a streamlined and defined sales pipeline with consistent deal stages and deal status. We can now bring on someone and have them work off the same playbook. We have a sales process that senior leadership can look at and see how everyone is performing. Our systems are streamlined and automated, particularly on the back end. The interaction between the AE and the Business Development rep is much better defined. This keeps people aligned and gives us the ability to scale.

Ben Glacier

Ben Oldale, Sales Executive, Professional Services

     

    The sales team is a lot more scalable as everyone is playing with the same deck of cards. Everyone is now using the same tools and processes. We have a streamlined and defined sales pipeline with consistent deal stages and deal status. We can now bring on someone and have them work off the same playbook. We have a sales process that senior leadership can look at and see how everyone is performing. Our systems are streamlined and automated, particularly on the back end. The interaction between the AE and the Business Development rep is much better defined. This keeps people aligned and gives us the ability to scale.

    Sales Executive Glacier

    The benefits of your Growth Data™ platform

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    Profitable revenue growth
     

    Operational efficiency improvements

    Marketing that generates revenue 

    Clear ROI
     

    Revenue leaks mitigation

    Data-informed growth strategy

    Easily scalable sales teams

    Singular growth team

    This platform enables us to understand exactly which key activities across departments would help us drive high revenue generating deals -- and eliminate costly revenue leaks. We are on track for significant growth coming out of this downturn.

    Brett-Burkard

    Brett Burkard, CEO, Environmental and Construction

    Digital Magenta is a great team to work with; they’re very responsive and cooperative. They were able to adapt plans to suit our needs and many moving parts. They’re a multi-faceted team drawing on expertise that clearly shines.

    We now have the right technology stack in place, as well as clear processes across the entire customer lifecycle. The roll-out of sales and marketing tools would have been very difficult without Digital Magenta’s involvement. They brought the data expertise to the table that we simply did not have.

    Chantal

    Chantal Lambert, Head of Marketing, Environmental and Construction 

       

      Is it time to access the only kind of data that will drive growth and accelerate productivity?

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