Your Secret Weapon to Scaling Revenue
Growth Data™ points are leading indicator KPI’s that measure specific activities at key conversion points in your revenue generation process. They help you to set clear targets and guide the required team behaviours to achieve them. To uncover this data, we help businesses develop a unified revenue operating model that works across marketing, sales, finance, and customer success.
Flat and leaking revenue are the most obvious problems facing companies that aren’t leveraging their data. These are the struggles that our clients were facing before we enabled them to leverage the data they need to scale revenues.
Poor tracking, inconsistent processes, disconnected departments, and ineffective planning go hand in hand with revenue leaks and hampered growth. But what drives these issues?
First, they’re actually symptomatic of a company with a track record of success, whether it’s a relatively new start-up or an established larger business. It’s just that all the people, technology, and processes it added as it became more successful stopped working together coherently. The company reached a tipping point of complexity. Three things happened:
1.Valuable data became trapped.
2.Inefficient operational structures emerged
3.Revenue began to leak.
Just like that, success plateaued.
Growth Data™ points lead the way to predictable growth. When you build a coherent revenue operating model in your business, it serves as a foundation for capturing the specific data you need to make growth decisions.
If you visualize how all the different functions in your business work together, you can begin to see the path by which revenue is actually generated. Within that path are key conversion points. The more you understand about those conversion points, the better able you are to make decisions that will grow your company.
Executives and teams who capture and effectively interpret their data know what steps to take to secure predictable growth. What’s even better, they easily agree on those steps.
The sales team is a lot more scalable as everyone is playing with the same deck of cards. Everyone is now using the same tools and process. We have a streamlined and defined sales pipeline with consistent deal stages and deal status. We can now bring on someone and have them work off the same playbook. We have a sales process that senior leadership can look at and see how everyone is performing. Our systems are streamlined and automated, particularly on the back end. The interaction between the AE and the Business Development rep is much better defined. This keeps people aligned and gives us the ability to scale.
Ben Oldale, Sales Executive, Professional Services
The sales team is a lot more scalable as everyone is playing with the same deck of cards. Everyone is now using the same tools and processes. We have a streamlined and defined sales pipeline with consistent deal stages and deal status. We can now bring on someone and have them work off the same playbook. We have a sales process that senior leadership can look at and see how everyone is performing. Our systems are streamlined and automated, particularly on the back end. The interaction between the AE and the Business Development rep is much better defined. This keeps people aligned and gives us the ability to scale.
Sales Executive Glacier
We enable executives and teams across the company to move out of silos and operate with a full understanding of how their actions support the single revenue-generating process.
We connect executives and teams with the data they need to make timely growth decisions.
In order to keep data, visibility, and accountability at the levels needed to accelerate growth, as many manual processes as possible must be eliminated.
We identify your revenue leaks and create a blueprint for scaling your revenue operations to lay your foundation for predictable growth.
We eliminate the gaps between strategy, process, teams and technologies to ensure key decision data is flowing through your organization. We enable growth by building a data model that is mapped to the key conversion points in your revenue-generating process.
We provide long-term support for your revenue generating process by helping to ensure your business is properly leveraging it's data.
Digital Magenta is a great team to work with; they’re very responsive and cooperative. They were able to adapt plans to suit our needs and many moving parts. They’re a multi-faceted team drawing on expertise that clearly shines.
We now have a sales and marketing tool in place, as well as some good lead qualification and tracking processes to complement it. The roll-out of our new CRM would have been very difficult without Digital Magenta’s involvement. They brought expertise to the table that we simply did not have.
Chantal Lambert, Head of Marketing, Environmental and Construction
After working with Digital Magenta, we now use a lot more technology, have a robust marketing function, people who prospect, an integrated revenue generation process, a content strategy, world-class content that is getting thousands of downloads, and a robust pipeline of MQLs, SQLs, and automation at every step of the way. We are now doing very well from a lead perspective. And Digital Magenta also found and fixed a plethora of revenue leaks. They provide companies the knowledge, technologies, and people to modernize marketing and sales. I feel we are now on the cutting edge of the latest B2B growth methods.
Matt Diteljan, CEO, Professional Services