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AGENDA   |    WHY JOIN    |   TRAINING OUTLINE

Unlock the Power of Sales & Marketing Automation

Are you a marketer that’s beginning to leverage HubSpot, or a business owner looking to innovate your growth approach? This training event demonstrates the impact of  automation and provides practical skills to immediately apply automation & AI to your sales and marketing process.  Join us to learn how to modernize your sales and marketing process, as required in today's digital era.

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 Agenda

 

8:30 am to 9:15 am - BREAKFAST,  NETWORKING & WELCOMING REMARKS

9:15 am to 9:45 am - MANOJ JASRA: THE IMPORTANCE OF MODERNIZATION IN THE DIGITAL AGE

9:45 am to 10:00 am - BREAK

10:00 am to 10:45 am - MARKETING AUTOMATION: REDUCE REDUNDANCY & AMPLIFY PROMOTIONS

10:50 am to 11:35 am - SALES AUTOMATION: ACCELERATE THE PIPELINE

11:40 am to 12:00 pm - AUTOMATION FOR TEAM ALIGNMENT: REMOVE FRICTION BETWEEN SALES & MARKETING TEAMS

12:00 pm to 12:30 pm - WRAP UP,  QUESTIONS & NETWORKING

Speakers & Trainers

ManojPicture
 

Manoj Jasra
VP, Digital & Transformation 
Shaw Communications

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Alice Chandrasekaran 
MarTech Expert & Co-Founder  
Digital Magenta Inc.

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Jennifer Turner 
Co-Founder  
Digital Magenta Inc.

Why Join? 

  • Understand the importance of applying automation to sales & marketing 
  • Grasp the fundamentals of marketing and sales automation 
  • Get practical advice that can be applied in your job immediately  
  • Learn from industry experts 
  • Have a chance to win a free HubSpot or marketing assessment  

Who Should Attend?

  • Marketers
  • Sales Managers 
  • Business Owners
  • Social Media Managers
  • Content Managers

 

Location

Palliser Conference Centre, Amphitheater

125 9th Avenue Southeast

Calgary, AB T2R 0A2

Training Outline

Marketing Automation

  • Amplify content promotions
  • Reduce time managing social channels
  • Using data for growth

Sales Automation

  • Ensure leads turn into sales
  • Make prospecting productive
  • Automatic lead assignments

Automation for Team Alignment

  • Eliminate unnecessary hand off meetings
  • Reduce time for sales follow up
  • Reliable forecasting to get teams focussed on the right opportunities
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