Navigating Marketing & Sales Technologies
Most companies recognize the importance of ROI. However, they may not have the ability to closely track and measure success, or identify which of their strategies are generating revenue. With a plethora of enterprise platforms available, including HubSpot, Marketo, Oracle Eloqua, and Salesforce, how do you choose the technology that works for your marketing and sales teams, not the other way around? Digital Magenta assesses your business process, then helps you to select tools to make teams efficient. Add automation and analytics to every step of the customer journey and power your growth efforts.
Applying automation to your marketing and sales process can have a huge impact on business growth. It gives you the opportunity to reduce cost, improve lead quality, speed up long sales cycles and close more sales. Teams become more efficient by automating repetitive tasks so they can focus on high value, customer centric activities. Modernization is no longer choice. It is the difference between staying agile and competitive, or being left behind.
AI helps to create personalized relationships enabling higher conversions. 80% of consumers are more likely to do business with a company that offers personalized experiences. Leveraging predictive lead scoring tells you who is most likely to buy, resulting in sales teams being able to focus their time and close more sales. Leveraging enriched data on contact records helps marketing and sales team to have a significant advantage in understanding the prospect and their buying intentions.
Most organizations spend copious amounts of time trying to make sense of their data. Planning for data across all marketing and sales activities and streamlining real time metrics are critical to growth. By having visible deal stages, companies can identify bottle necks and quickly fix process gaps to close more sales. Automated dashboards give executives and teams instant access to results, ensuring better decision making and wise investments in sales and marketing activities.
A typical Marketing technology stack has a web content platform, analytics platform, marketing automation platform, multiple ad platforms, CRM and a customer care portal. Most organizations fail to understand that their CRM and customer care platforms are integral parts of a MarTech stack. Without integration, proving ROI becomes impossible. Leverage the power of integrations to build a seamless technology stack for marketing and sales allowing to measure ROI.