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Navigating Marketing & Sales Technologies



Navigating Marketing & Sales Technologies


 Enable Your Sales & Marketing With the Right Technologies

Most B2B companies recognize the importance of ROI.   However, they may not have the ability to closely track and measure success, or identify which of their strategies and lead generation tactics are generating revenue. With a plethora of enterprise platforms available, including HubSpot, Marketo, Oracle Eloqua, and Salesforce, how do you choose the technology  that works best for your marketing and sales teams? Digital Magenta works with you to assess your business process, then helps you to select tools that support your online presence and turns strangers into customers. When paired with a bespoke marketing strategy, you'll be able to add automation and analytics to every step of the buying process, powering your growth efforts. 

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Marketing Platforms

Helping you navigate marketing automation

Marketing automation platforms allow you to manage the complexity of today's marketing channels, while measuring, optimizing and continually improving your efforts. They create efficiencies in small marketing teams and extend the capability of your sales force. Although there are many platforms to choose from, one that is a good fit will:

  • Enable inbound, intelligent outbound and account based marketing
  • Create alignment and efficiencies across marketing and sales teams
  • Give you the ability to connect marketing efforts to revenue generation
  • Integrate seamlessly with your CRM

Marketing Platform Capabilities

The key to lead generation

Lead Generation

Generate leads with conversion paths, pages & forms that support your campaigns

Lead management

Lead Management

Leverage insights on past interactions with contacts. Hyper-target your content and close more deals

Marketing automation


Spend less time on repetitive tasks. Rely on lead behavior to guide your emails and outreach so that you can scale

Marketing Analytics


Measure the impact of your entire marketing funnel. See which assets contribute most to your bottom line

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Streamline creation and promotion. Improve search rankings and get found by quality leads

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Social Media

Listen to and engage with the people who matter most to your business

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One integrated platform means you can take action and view results of your efforts with a single sign-on

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Track Customers

Gain insight on interactions with your brand. Leverage data to connect marketing campaigns to sales

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Sales CRMs

Effectively document and manage your prospect and client relationships

Sales CRM software should seamlessly integrate with your marketing automation software.  We work with you to implement or integrate your current CRM so you can:

  • Set up customized lead scoring
  • Utilize built-in phone, email and chat integration
  • Send prospect notifications 
  • Access closed-loop reporting and analytics 

Sales Platform Capabilities


Personalize your emails with any field from your marketing database


Use sales automation to trigger timed follow up emails to your contacts


See which traffic sources are generating the most leads, plus other insights

Salesforce Sync

Use Salesforce data to segment contacts, personalize emails & more

Stay up to date on the latest growth marketing trends