Navigating Marketing & Sales Technologies
Most companies recognize the importance of ROI, however, they may not have the ability to closely track and measure success, or identify which of their strategies are generating revenue. With a plethora of enterprise platforms available, including HubSpot, Marketo, Oracle Eloqua, and Salesforce, how do you choose the technology that works for your marketing and sales teams, instead of the other way around?
Applying automation to your marketing and sales process can have a huge impact on business growth. It gives you the opportunity to reduce cost, improve lead quality, speed up long sales cycles and close more sales. Teams become more efficient by automating repetitive tasks so they can focus on high value, customer-centric activities. Modernization is no longer choice - it is the difference between staying agile and competitive, or being left behind.
AI helps to create personalized relationships, resulting in higher conversions. 80% of consumers are more likely to do business with a company that offers personalized experiences. Leveraging enriched data helps marketing and sales teams to have a significant advantage in understanding the prospect and their buying intentions. And utilizing predictive lead scoring tells you who is most likely to buy, allowing sales teams to focus their time and close more sales.
Most organizations spend copious amounts of time trying to make sense of their data. Strategically planning for data collection across all marketing and sales activities and streamlining real-time metrics are critical to growth. For example, by having visible deal stages, companies can identify-bottle necks and quickly fix process gaps to close more sales. The use of automated dashboards give executives, and teams, instant access to results, ensuring better decision making and wise investments in sales and marketing activities.
A typical Marketing technology stack has a: web content platform, analytics platform, marketing automation platform, multiple ad platforms, CRM and a customer-care portal. Many organizations don't realize how integral their CRM and customer-care platforms are to their MarTech stack. Without integration, proving ROI becomes impossible. Leveraging the power of integrations to build a seamless marketing and sales technology stack enables clear measurement of all activities.