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Growth Training Courses

 

 

Growth Training Courses

Training for Marketing & Sales Teams

We offer online, in-person and custom half day training on topics ranging from strategy creation, to planning and running marketing campaigns, to using digital channels to optimizing the sales process. Each course is a personalized learning experience that can accommodate beginner and advanced learners and includes both demonstrative and practical sessions. Years of expertise with CRMs and marketing automation tools, including HubSpot, coupled with our unique methodologies, enables teams to be self-sustaining, not having to rely on expensive outsourcing alternatives. Keep your most valuable assets - data and skills - inside your organization.  

Attention Canadian clients: reimbursement for our courses is available through the Canada Jobs Training Grant. 

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Driving Growth Marketing Course: Level 1

Learn the basics of optimizing your marketing strategy and tactics using HubSpot 

This introductory course is designed for marketers who will be using HubSpot to execute on their company’s marketing strategy. Learn how to drive growth over time by setting up and optimizing HubSpot, planning and running campaigns, using data to improve results, aligning efforts with sales and reporting ROI to senior management.

Platform

All training is conducted over Zoom video conferencing. Recordings of each session will be available for session participants. Delivered by the training team at Digital Magenta Inc.

Duration

Each week has 2 – 1 hr sessions (one 1 hour learning session and one 1 hour interactive working session).

Schedule

This is a 12 week course. Dates to be set with client.

Certification

Participants attending and completing this program will receive a certificate & record of course completion.

Skills to be Learned & Training Outcomes

  • How to set up & optimize the HubSpot marketing platform
  • Campaign planning and execution
  • Buyer personas
  • How to generate quality leads and lists
  • Social media and email management basics
  • Reporting fundamentals

Investment

$10,000 per person for the first two employees. Minimum two employees per course. 
$5,000 per each additional employee.
Prices do not include GST.

Driving Growth Marketing Course: Level 2

Boost efficiency and add to your skills in using the HubSpot marketing tool set

This advanced level course builds on learnings from the Driving Growth Marketing Level 1 course. Designed for marketers currently using HubSpot to execute on marketing strategies, participants will learn about contact management, paid ads, event planning, automation and workflows that boost efficiency while strengthening their knowledge of email marketing and using data to optimize results. 

Platform

All training is conducted over Zoom video conferencing. Recordings of each session will be available for session participants. Delivered by the training team at Digital Magenta Inc.

Duration

Each week has 2 – 1 hr sessions (one 1 hour learning session and one 1 hour interactive working session).

Schedule

This is a 12 week course. Dates to be set with client.

Certification

Participants attending and completing this program will receive a certificate & record of course completion.

Skills to be Learned & Training Outcomes

  • Strategies for managing contacts
  • Automation techniques that increase efficiency
  • Planning and managing events  
  • Setting up paid ads
  • Advanced website & email management
  • Advanced reporting & dashboards

Investment

$10,000 per person for the first two employees. Minimum two employees per course. 
$5,000 per each additional employee.
Prices do not include GST.

Automating Your Sales Process for Growth 

Learn how to apply HubSpot to your documented sales process

This course is designed for sales teams who will be using HubSpot as a CRM and automation system to document, expedite and execute on their company’s sales & marketing plans. Individuals and teams will learn how to leverage the HubSpot platform to its fullest potential, create efficiencies in their day, use data to grow results sustainably over time, and use intelligence to close more sales, faster.

Platform

All training is conducted over Zoom video conferencing. Recordings of each session will be available for session participants. Delivered by the training team at Digital Magenta Inc.

Duration

Delivered in 24  – 1 hour sessions (2 sessions per week for 12 weeks).

Schedule

This is a 12 week course. Dates to be set with client.

Certification

Participants attending and completing this program will receive a certificate & record of course completion.

Skills To Be Learned & Training Outcomes

Participants will learn:

  • How to use HubSpot to fill your pipeline and pinpoint areas that accelerate revenue
  • How to use HubSpot to manage campaigns and sales opportunities
  • How to use data to optimize plans on a regular basis
  • How to use the HubSpot sales tools to manage sales opportunities & Deals
  • How to align sales and marketing campaigns
  • How sales and marketing teams can communicate effectively and work towards a common goal

Investment

$10,000 per person for the first two employees. Minimum two employees per course. 
$5,000 per each additional employee.
Prices do not include GST.

 

We engaged Digital Magenta to implement HubSpot and received tremendous value for our investment. I would highly recommend them to anyone considering using this marketing system. They reviewed our corporate growth goals and created a plan to ensure the software set up and training aligned with our needs. Every step of the process was thoughtful, thorough, engaging, and extremely organized. They went above and beyond to customize the experience to address our company-specific concerns and questions – value we would not have received through other implementation options. We are set up for success!

 

Erin Heath, Marketing Director Cortex

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