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Growth Insights

Modernization Can’t Be Delayed - 3 Keys to Success

Mar 20, 2020 5:21:13 PM / by Jennifer Turner posted in MarTech, Modernization, Sales and Marketing Alignment, Sales and Marketing Automation, Revenue Generation, Growth, Sales and Marketing Process

In a recent article, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. This just got a lot more urgent given the current economic landscape. 

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3 Reasons Marketing Can't Answer Your ROI Question

Mar 3, 2020 9:42:54 AM / by Jennifer Turner posted in MarTech, Modernization, Sales and Marketing Alignment, Sales and Marketing Automation, Revenue Generation, Growth, Sales and Marketing Process

You are a fearless entrepreneur; your business is in growth mode and you’re scaling fast. You’ve got your sales figured out – chances are you were salesperson numero uno - so you know what they need to be successful, and you’ve built the right team, processes and systems to support them. And then there’s marketing… it feels like a running target – they’re always asking for something and you can never get a straight answer on ROI. You wonder - why can’t marketing just figure it out?!

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Overcoming The Big 5 Revenue Leaks In Your 2020 Strategic Growth Plan

Jan 16, 2020 4:12:32 PM / by Jennifer Turner posted in Modernization, Sales and Marketing Alignment, Sales and Marketing Automation, Revenue Generation, Growth, Sales and Marketing Process, Optimization

If your company is striving to unlock sustainable growth, listen up.

Last month, Digital Magenta Co-Founders Jennifer Turner and Alice Chandrasekaran hosted a webinar focussed on the BIG 5 revenue leaks that are plaguing companies and hindering rapid growth. 

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4 Signs You Are Leaking Revenue

Sep 24, 2019 9:30:00 AM / by Jennifer Turner posted in MarTech, Modernization, Sales and Marketing Alignment, Sales and Marketing Automation, Revenue Generation, Growth, Sales and Marketing Process

 

Are there gaps in your sales and marketing processes that are wasting time and money?

Growth-minded companies consistently seek ways to increase their revenue and reduce their costs.  But what’s preventing them from reaching their revenue and growth potential? This question keeps everyone from C Level to marketing and sales teams up at night. Both customer expectations and business practices are rapidly shifting and companies are trying to effectively get on board with that shift. But are we looking in the right places? There are some common process gaps where revenue may not be fully realized. You may be at risk if you answer “no” to some or all of these questions: 

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