‘Pivot!!!’ – It’s not just one of our favorite Ross Geller moments from Friends… It’s what almost every business is trying to do right now in the face of truly unique circumstances. Whether your business is pivoting its offer entirely, or only how you deliver it, one thing is common – your go-to-market strategy needs to change.
You are a fearless entrepreneur; your business is in growth mode and you’re scaling fast. You’ve got your sales figured out – chances are you were salesperson numero uno - so you know what they need to be successful, and you’ve built the right team, processes and systems to support them. And then there’s marketing… it feels like a running target – they’re always asking for something and you can never get a straight answer on ROI. You wonder - why can’t marketing just figure it out?!
Recently, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. But what is a digital transformation?