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Growth Data Insights

Jennifer Aplin

Jennifer is our CEO and lead Business Strategist. She is a highly experienced, process-oriented business executive. She fluidly integrates her data science-informed perspective with revenue-driving business strategies.
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Recent Posts

4 Ways Growth Data Drives Revenue

5/3/21 11:25 AM / by Jennifer Aplin posted in Revenue Growth, Data, Business Intelligence, Analytics, Data Analytics, Business Strategy


There’s treating the data you need to reach your goals like an afterthought. And then there’s the data-first approach. The former is typically unstructured, unsystematic, and unstrategic. The latter is focused— and above all else, geared towards producing an organization’s desired outcomes by giving leaders the data they need to drive growth.

How does the unstructured approach manifest organizationally? We think of the marketing leader who is unable to identify whether the last $100,000K campaign investment resulted in paying customers. We think of the sales leader who has insufficient leads despite the fact that their CRM/marketing system holds thousands of industry contacts. We think of the CEO who acutely needs to grow revenue but knows that sales forecasting is completely unreliable.

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4 Reasons Your Revenue Stalled -- and What to Do Next

4/16/21 9:58 AM / by Jennifer Aplin posted in Revenue Growth, Data, Revenue Leaks, Business Strategy, Revenue Acceleration, Business Growth

When revenue stalls in a multi-million-dollar company, it produces a unique form of stress for the C-suite. It’s the confusion, worry, and frustration of the success-turned-stall-story. Why do companies with the wherewithal to build themselves to such a size suddenly run out of gas? And where is their restart?


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Unlocking the Right Data for Growth

4/5/21 3:23 PM / by Jennifer Aplin posted in Data, Data Analytics, Growth, Revenue Acceleration

Disenchanted with your analytics' lack of ROI? You’re definitely not alone. In fact, Gartner’s findings are that 54% of leaders surveyed are disappointed with the results of their analytics investments. In their Marketing Data and Analytics 2020 survey[1], over half of the 415 marketing leaders and analytics practitioners they spoke with are “unimpressed”.

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Digital Magenta Unveils the Growth Data™ Platform

3/22/21 4:50 PM / by Jennifer Aplin posted in Revenue Growth, Data, Business Intelligence, Data Science, Data Analytics, Business Strategy, Productivity Acceleration

Proprietary Program Targets Revenue and Productivity Acceleration

Digital Magenta Inc., a consultancy specializing in unlocking the right data for revenue and productivity acceleration, is unveiling their Growth Data™ platform. Setting a new standard for how data can specifically drive revenue, it will support companies in leveraging the strong economic rebound on the horizon.

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Modernization Can’t Be Delayed - 3 Keys to Success

3/20/20 5:21 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Revenue Operations, Technology, Business Intelligence, Analytics, Data Science, Data Analytics, Business

In a recent article, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. This just got a lot more urgent given the current economic landscape. 

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3 Reasons Marketing Can't Answer Your ROI Question

3/3/20 9:42 AM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Data, Revenue Leaks, Revenue Operations, Analytics, Data Analytics, Business

You are a fearless entrepreneur; your business is in growth mode and you’re scaling fast. You’ve got your sales figured out – chances are you were salesperson numero uno - so you know what they need to be successful, and you’ve built the right team, processes and systems to support them. And then there’s marketing… it feels like a running target – they’re always asking for something and you can never get a straight answer on ROI. You wonder - why can’t marketing just figure it out?!

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Overcoming The Big 5 Revenue Leaks In Your 2020 Strategic Growth Plan

1/16/20 4:12 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Data, Revenue Leaks, Revenue Operations, Business Intelligence, Data Analytics

If your company is striving to unlock sustainable growth, listen up.

Last month, Digital Magenta Co-Founders Jennifer Turner and Alice Chandrasekaran hosted a webinar focussed on the BIG 5 revenue leaks that are plaguing companies and hindering predictable revenue

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4 Signs You Are Leaking Revenue

9/24/19 9:30 AM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Revenue Leaks, Revenue Operations, Business Intelligence, Data Science, Data Analytics

 

Are there gaps in your sales and marketing processes that are wasting time and money?

Growth-minded companies consistently seek ways to increase their revenue and reduce their costs.  But what’s preventing them from reaching their revenue and growth potential? This question keeps everyone from C Level to marketing and sales teams up at night. Both customer expectations and business practices are rapidly shifting and companies are trying to effectively get on board with that shift. But are we looking in the right places? There are some common process gaps where revenue may not be fully realized. You may be at risk if you answer “no” to some or all of these questions: 

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Journey to Marketing & Sales Modernization

7/10/19 4:37 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Revenue Operations, Technology, Business Intelligence, Data Analytics, Business

Recently, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. But what is a digital transformation?

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Digital Magenta Inc. Becomes a HubSpot Certified Gold Partner

3/19/18 1:10 PM / by Jennifer Aplin posted in Automation, Technology, Data Science, Women in Business, Business

Showing the level of success they’ve achieved for their clients with HubSpot and positioning them as one of the top 10 partners in Canada

Calgary, Alberta:Digital Magenta Inc. announced today that they have become a HubSpot Gold Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with partners to to deliver innovative software, services, and support to clients globally.

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