Discover the Growth Strategy that Best in Class Companies Use to Gain a Competitive Edge.  Get your copy today.

 
Book a Strategy Call

Growth Insights

4 Ways a Data-First Strategy Accelerates Revenue

5/3/21 11:25 AM / by Jennifer Aplin posted in Revenue Growth, Data, Business Intelligence, Analytics, Data Analytics, Business Strategy


There’s treating the data you need to reach your goals like an afterthought. And then there’s the data-first approach. The former is typically unstructured, unsystematic, and unstrategic. The latter is focused— and above all else, geared towards producing an organization’s desired outcomes by giving leaders the data they need to drive growth.

How does the unstructured approach manifest organizationally? We think of the marketing leader who is unable to identify whether the last $100,000K campaign investment resulted in paying customers. We think of the sales leader who has insufficient leads despite the fact that their CRM/marketing system holds thousands of industry contacts. We think of the CEO who acutely needs to grow revenue but knows that sales forecasting is completely unreliable.

Read More

Leveraging Data to Pivot Intelligently

4/15/20 9:00 AM / by Alice Chandrasekaran posted in Automation, Revenue Generation, Revenue Growth, Data, Business Intelligence, Analytics, Data Science, Data Analytics

‘Pivot!!!’ – It’s not just one of our favorite Ross Geller moments from Friends… It’s what almost every business is trying to do right now in the face of truly unique circumstances. Whether your business is pivoting its offer entirely, or only how you deliver it, one thing is common – your go-to-market strategy needs to change.

Read More

Modernization Can’t Be Delayed - 3 Keys to Success

3/20/20 5:21 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Revenue Operations, Technology, Business Intelligence, Analytics, Data Science, Data Analytics, Business

In a recent article, Forbes shared that, “85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially”. This just got a lot more urgent given the current economic landscape. 

Read More

3 Reasons Marketing Can't Answer Your ROI Question

3/3/20 9:42 AM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Data, Revenue Leaks, Revenue Operations, Analytics, Data Analytics, Business

You are a fearless entrepreneur; your business is in growth mode and you’re scaling fast. You’ve got your sales figured out – chances are you were salesperson numero uno - so you know what they need to be successful, and you’ve built the right team, processes and systems to support them. And then there’s marketing… it feels like a running target – they’re always asking for something and you can never get a straight answer on ROI. You wonder - why can’t marketing just figure it out?!

Read More

Create Ultimate Workplace Efficiency with Automation

7/23/19 3:22 PM / by Alice Chandrasekaran posted in Automation, Data, Technology, Big Data, Business Intelligence, Analytics, Data Science, Data Analytics, Business

Technologies We Rely On

With so many tools available today, it is hard to know which ones are going to make an impact. Sharing some tips on what we do to create efficiencies in our own organization.

Read More

Becoming a Proactive Marketing Machine

2/14/18 3:10 PM / by Jennifer Aplin posted in Automation, Revenue Generation, Revenue Growth, Big Data, Business Intelligence, Analytics, Data Science, Data Analytics

From reactionary to revenue-generating, discover a smarter marketing approach

Are you feeling uneasy about your marketing strategy for this year? Overwhelmed trying to understand which technology will best support your goals and growth? You’re not alone.

Too many times we see companies spinning their marketing wheels, relying on outdated marketing tactics, producing one-off pieces of content, trying to figure out SEO, and failing to review metrics and use customer insights to drive their plans. Marketing is no longer a cost center.  There are crucial components to put in place to transform your marketing organization from reactionary to revenue generating.  

Read More